The internet is a powerful marketing medium but it is only one of many. By going to other venues to market you will reach people that you never would have by only marketing online. Sure it is cheaper to market your business using online methods (most of these methods are free!), but doing that means that you won’t ever truly reach your full
The Online Marketer's Guide to Marketing Offline
If you are similar to most internet marketers then you spend much of your time at your computer. You might have a rigid work schedule that is set in stone in order to meet certain goals that you have for your online business. Of course, not everyone spends all day sitting in front of the internet! You are leaving untapped sections of you market unt
Basic Offline Marketing Methods for Internet Marketers
Many internet marketers are so focused on their online marketing campaigns that they forget that there are still many people who seldom, if ever, go online at all. Does your entire marketing budget go into internet marketing techniques and strategies such as advertising on blogs or ezines, PPC advertising or maybe outsourcing writing or SEO for you
The Online Marketer's Guide to Marketing Offline
There is no rule that says you have to market your internet business solely on the internet. It is illogical for you to restrict yourself to only the internet if you are in it to make a large amount of money. Your business will never grow past a certain mark if you limit your efforts to the internet; the internet is convenient but you have to step
Getting Business From People Who Aren't Online
As an internet marketer, it probably makes sense to devote all of your advertising and marketing funds to online marketing techniques. How much do you spend every month on things like PPC advertising, outsourcing SEO, paying for ezine or banner ads or other online marketing methods? What about the possibility of using a portion of your marketing ex