As an internet marketer, it probably makes sense to devote all of your advertising and marketing funds to online marketing techniques. How much do you spend every month on things like PPC advertising, outsourcing SEO, paying for ezine or banner ads or other online marketing methods? What about the possibility of using a portion of your marketing expenses on offline marketing techniques? You should keep in mind that potential customers are all over! So if you only market on the internet, think of how many possible customers you are missing! So what's the best way to start marketing offline? Here are the basic offline marketing methods every internet marketer should try.
Flier distribution is very powerful but you need to know what your local laws say about it. Does the law allow you to hang them from a home's front door? Is putting a flier underneath a car's windshield wiper prohibited? Print up a bunch of fliers for your business (printing and cutting the fliers yourself is a good way save money for this project) and distribute them in whatever way that you are allowed to distribute them. Next, you want to get the fliers into people's hands and if you are not afraid you can give them a presell of what your site is all about. Put a coupon code into the fliers so you can track your success! Public transportation is a goldmine. People out in public are always checking out someone else's clothes so use yours to advertise your website. You can usually get this done at a local shop for a reasonable price. Most printing companies offer samples of their work in order for you to find out if you like their designs.
Your new sample(s) can be put to immediate use by wearing your chosen article of imprinted clothing or accessory out into public so you can inconspicuously advertise your URL. A person might ask you what the site is about but you will be surprised by the number of people that actually will visit the URL out of curiosity.
Never underestimate the importance of a well placed pen. To find companies that will print your URL on your pens just do a search online or in your local phone book. Get several dozen made because they are easy to distribute. You can pass them out to people when you are riding on public transportation, if you ride it at all. If it is not against your workplace rules then pass some out to your coworkers and leave a few in the cafeteria. Stop by your local library and leave some at the tables and pass them out to people there. Free pens are well received.
There are a lot of ways that you can market your business to offline clients! Make sure you reserve Click Here at least some of your marketing dollars for offline marketing methods. Online marketing is only going to reach a certain percentage Visit Website of your potential audience; if that's all you do, you will be leaving out many people who might otherwise buy from you! Why would you limit yourself in that way? The best marketers are those that focus their efforts both online and offline.