Many internet marketers are so focused on their online marketing campaigns that they forget that there are still many people who seldom, if ever, go online at all. Does your entire marketing budget go into internet marketing techniques and strategies such as advertising on blogs or ezines, PPC advertising or maybe outsourcing writing or SEO for your websites? Have you ever considered using some of that money in a different way, such as on traditional marketing methods that do not involve the internet? Marketing offline might be a lot more profitable that you think! Marketing offline is really fairly simple; these tips will help you get started.
Ads strategically placed in magazines are effective. You can easily find magazines in your need to run a classified ad. These ads are inexpensive. One of the best reasons to choose magazine classified advertising is that, unlike newspaper classifieds where people never read every ad, magazine readers are usually big enough fans that they actually do read every classified ad in the back of the magazine. The good thing about magazine ads is that your product and site will be in front of the eyes of people who are authentically passionate about your niche. The results from this method, if done right, can make you fortune.
Try leaving your business card in books at the library. Take a stack of cards with you to the bookstore and local library and look for the book section that is associated with your niche; slip your cards in between my link the pages. They don't want you doing this but it's easy to pass off as a person who is looking for something to read. There's should be no concern about getting into trouble with the law; if you get caught they will only tell you that you are not allowed to do that.
Buy space in the phone book. The phone book is one of the last places that an online marketer would normally look to for running an ad. Today, more people are turning to the internet to do the same searches that they used to open a phone book and do. The good news is, most phone books have an online version as well as a paper version.
Buy space in both and you should be set! You can get a ton of traffic by making sure you get your link in both version. Are you going to be one of the few internet marketers who use this overlooked traffic source?
The methods that I listed above don't even scratch the surface of offline marketing. Once you open your mind and start thinking as a marketer then ideas will flow to you. With a little creativity, you can market your business to anybody! Most people don't like to do business online but perhaps you can advertise a product or service that is in demand but not easy to come by in the local area. The number one thing that you need to understand is Full Article that the internet is only a piece of the puzzle. Online advertising won't always supply you with fresh and stable traffic sources that you need to sustain and grow a profitable business. If you want to join to ranks of the marketing elite then you should give offline marketing some serious consideration.