If you are similar to most internet marketers then you spend much of your time at your computer. You might have a rigid work schedule that is set in stone in order to meet certain goals that you have for your online business. Of course, not everyone spends all day sitting in front of the internet! You are leaving untapped sections of you market untouched and am missing the opportunity to attract a huge number of visitors to your site. One of the keys to good marketing is to try to reach the maximum number of people that might be interested in your market. This means advertising and promoting both online and offline. Continue to find out how to spend less time at your computer and make even more money.
Direct mail is still an advertising technique with huge potential. You do this by creating a letter, flier or brochure and mailing it out to potential customers. If you make your own promotional letters or fliers and print them out yourself, you will not have to pay the high cost of having them printed. Mailing out postcards is cheaper than mailing letters or fliers, so this is another way you can reduce your expenses.
One potential type of client you might target are people who run brick and mortar businesses that are in a niche your product or service can serve. You don't have to limit your marketing to business owners, of course; you can also send out mail to people who aren't in business. Make sure you know More Help the legal rules regarding who you can send mail to and who you cannot. Create small items with your business information on them, such as small fliers you can hang on bulletin boards or refrigerator magnets. You might even offer them to businesses for them to give away to their own customers as an added value freebie. You can also distribute them anywhere you can think of where many people congregate, shop or pass through. Think of the places you yourself frequently visit, and leave them around there the next time you stop by.
You should make sure to have business cards with you at all times. You never know when the person standing behind you in line at the grocery store could become a potential client! The more people you talk to, the more likely it is that your business will increase. A discussion about the weather might lead to a sale! Business cards are also easy to leave in a variety of places; some businesses, such as restaurants, even have special boards or tables where you are encouraged to leave one.
Once you start to think creatively, you can find a wide variety of offline marketing methods! In fact, offline marketing should always make up at least a portion of your marketing budget. Online marketing is only going to reach a certain percentage of your potential audience; if that's all you do, you will be leaving out many people who might otherwise buy from you! Why would you limit yourself in that way? The best marketers my latest blog post are those that focus their efforts both online and offline.